Football Keya Federation (FKF) President Nick Mwendwa has confirmed BetKing is the new Kenyan Premier League (KPL) sponsor.
BetKing will sponsor the Premier League for five years and is expected to fork out up to KSh1.2 billion for the participating teams.
“It is BetKing. They have come in to support our football and the deal will run for the next five years. KPL contract will expire on September 21, 2020. An independent committee/company will run the Premier League. In the meantime we look for money. I know it’s the election year but what we are doing is for Kenyan football not Nick Mwendwa. I don’t care about people who sit in hotels drinking wine. We plan to have every game available on Digital. Pay like Ksh200 to watch a game. We want to have an app where all our fans can log in and watch a game of their choice. Betking will sponsor our annual Gala. They’ll also award the winner. We’ll discuss how much it is at a later stage. At least 8m per club per season. FKF will run the Premier League from it’s headquarters. We’ll receive the first deposit in the next 7 days. In the next four years we want to get to $4m, ” Mwendwa said on Thursday.
BetKing will take the place that was left by the previous sponsor SportPesa whose exit left a huge hole in all teams’ pockets as well as league managers; the KPL Limited Company.
“The league will change the name to BetKing Kenya Premier League and will be managed by FKF Premier League and not KPL, There will be a new competition called Super 16. Eight top clubs from BPL competing with eight from NSL under floodlight,” Mwendwa added.
FKF will take the management mantle from KPL whose contract ends in July 2020. Mwendwa has been categorical that they were not keen to renew KPL’s contract.
FKF ended all the leagues in the country in May, declared champions, and relegated teams but KPL took issues with the decision and went ahead to challenge it in the Sports Disputes Tribunal (SDT).
The exit of SportPesa before the 2019/20 season started saw teams struggle due to lack of adequate financial resources.